Thank you for the warm welcome @uggaustralia excited for the next couple days with you! #ThisIsUGG

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22 COMMENTS

  1. Maybe we would think that UGGs are losing profits but that isn’t the case for the most recent fiscal trends (remember fiscal years are usually 1 year behind). For fiscal 2015 (2014), UGG brand sales increased 12.6% to $1.49 billion. *Twas a good year for UGGs. Now in the first quarter of 2015 (fiscal 2016) UGG sales actually decreased. 2016- 1st quarter: UGG® brand net sales for the first quarter decreased 7.2% to $114.5 million compared to $123.3 million for the same period last year, which was in line with expectations for the quarter. On a constant currency basis, sales decreased approximately 3.0%. BIZZARE REASON GIVEN: The decrease in sales was driven by foreign currency pressure that caused a decrease in international distributor sales and a decrease in global Direct-to-Consumer sales primarily due to lower tourist traffic, partially offset by an increase in global wholesale sales. Tourists? Really? But their CEO said this: “Our efforts to diversify our product lines, distribution channels and global revenue streams are creating a stronger foundation to support sustainable growth,” commented Angel Martinez, Chief Executive Officer and Chair of the Board of Directors.

  2. Ok so part of me is more on board with believing that they are trying to keep true to what they say they are doing. Let’s see what the remainder of 2015 looked like for them: 2016- 2nd quarter: UGG® brand net sales for the second quarter increased 0.9% to $421.1 million compared to $417.1 million for the same period last year. On a constant currency basis, sales increased approximately 5.3%. 2016- 3rd quarter: UGG® brand net sales for the third quarter increased 1.0% to $743.2 million compared to $736.0 million for the same period last year. On a constant currency basis, net sales increased approximately 3.3%.

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